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The process that the fabric is dyed will often contribute to the colorfastness. Vat dyeing for natural fibers has a better colorfastness result, as does solution dyeing for synthetic fibers. Printed and surface dyed fabric is the fade resistant method.
Most fabrics today can withstand being washed and are wash fast, but the problem of light fastness (or being damaged by UV light) is still prevalent and probably the most annoying.

A good way to reduce fading of curtains is to use blinds on the windows, this photograph shows how a combination of slimline venetian blinds cut out the light and this colorful goblet pleated window valance adds design and decorating flair to the window.
Mass produced fabrics tend to be less prone to fading than small exclusive batches of fabrics. Perhaps because the larger companies test their dyed product for colorfastness more regularly and have the ability and resources to make greater changes in production.
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